Top 5 Social Apps on Android in Sweden Q4 2022

Throughout Q4 2022, the top social apps on the Android platform in Sweden demonstrated diverse performance metrics, reflecting their popularity and user engagement. Here’s a closer look at the trends for the top 5 social apps: TikTok, Instagram, X, BeReal. Your friends for real., and TikTok Now.

TikTok from TikTok Pte. Ltd. experienced notable fluctuations in weekly revenue, peaking at approximately $94K in the final week of October. Weekly downloads saw a significant spike towards the end of December, reaching around 9.8K. The app maintained a strong presence with weekly active users generally hovering above 1M, peaking at 1.13M in mid-October.

Instagram maintained consistent weekly downloads, ranging from 3.7K to 4.9K, with a notable increase in the last week of December. Weekly revenue remained relatively low, peaking at around $193 in the first week of October. Active users showed minor fluctuations, generally staying above 1.2M, with a slight increase towards the end of the quarter.

X presented steady weekly downloads, ranging from 2.2K to 3.8K. Revenue numbers were modest, with minor peaks, reaching up to $36 in the last week of December. Active users remained stable, with a slight decline towards the end of the quarter, settling around 335K.

BeReal. Your friends for real. had varied weekly downloads, peaking at 4.8K in late September and then gradually declining to around 1.8K by the end of December. Active users showed a consistent increase, reaching approximately 42.8K in the last week of December, indicating growing user engagement despite lower download numbers.

TikTok Now saw a significant drop in weekly downloads throughout the quarter, starting at 13.5K in late September and plummeting to 215 by the end of December. Active users mirrored this trend, decreasing from 15.8K to 8.9K over the same period.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.